Automating Contact Creation in HubSpot CRM

Feb 27, 2025

When a potential client submits a contact form, automation takes over. A webhook triggers Zapier to create a new lead in HubSpot CRM instantly, ensuring every inquiry is captured without manual effort. Your sales team gets immediate access, reducing delays and eliminating missed opportunities.

Jesper Kristensen

Founder

QuickBooks

HubSpot CRM

Zapier

  • Seamless integration

  • Time savings

  • Error reduction

  • Improved responsiveness

Step 1: Capturing Interest

The contact form on your Enterprise webpage is designed to encourage potential clients to reach out. This form, powered by Contact Form 7, is easy to use and ensures a seamless user experience.

Step 2: Triggering Automation

Once a potential client submits the form, the data doesn’t just sit idle. A webhook connects the form to Zapier, instantly kicking off an automated workflow.

Step 3: Creating a Lead in HubSpot CRM

Zapier takes the contact form data and automatically creates a new contact in HubSpot CRM, categorizing them as a potential lead. This ensures that every inquiry is captured and stored in a centralized location for your sales team to follow up.

With this automated process, your sales team has immediate access to new leads, complete with their contact information and message. There’s no delay, no manual data entry, and no risk of missed opportunities.

Jesper Kristensen

Founder

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